Costanza joined the Professional Women Association of Rome (PWA) in 2022 and she was immediately captured by PWA’s enthusiasm, opportunities, and network. She is a Marketing psychologist with a great passion for neuromarketing and communication in all its forms. She began his adventure with marketing and communication in 2010. In the last 5 years, she held the position of Marketing Director in digital agencies, private companies, and public administrations. She is also extremely committed to her social program of prevention and awareness of digital-related issues. She is specialized in and representative for Cyberbullying and Digital Education at OPB (Association of Psychologists in Basilicata).

In her vision, communication, especially digital communication, is a very powerful tool that must be used consciously and effectively. A good communication plan is a part of listening empathically to users and their needs. From here we start with the creation of the message, the strategy, and the contents that reach straight to the heart of the public. The psychological approach constitutes a great added value in this creation process.

As Digital Marketing Director, she would like to build more awareness around our association and she would make this reality known among the new generations, involving men and women who share the same ideals and values.